In the age of BIG DATA, strategists more than ever, must become the client's business partner and help them navigate the vast array of information to uncover new growth opportunities.
Because we are people-centric,
PSYCHOLOGY + PLANNING + CREATIVITY
provides an edge into looking at your business issues in terms of human behavior.
By easing the tensions in people's lives,
we then help solve the brand's
business problem.
STRATEGY PROCESS
Situational Analysis
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Analyze existing data (internal & external)
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Identify data gaps
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Select or design appropriate assessment to fill data gaps
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Identify key challenges & opportunities (business, communications, etc.)
WHERE are we?
STRATEGIC
PLANNING
Understand People and their Behavior
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Identify and establish segments and personas
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Discover fundamental needs
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Uncover human truths
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Develop Customer or Shopper Journey to identify frictions and pleasure points
WHO matter
most to us?
WHERE do we want to be?
Objectives & Goals
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Establish KPI's, timings and how to measure them
Strategy & Tactics
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Uncover Brand Purpose
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Establish brand character & tone
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Develop strategic platform
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Develop big idea
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Implement actions that invite people to participate with the brand at the right time and through the right touch point
HOW do we
get there?
Are we getting there?
ACHIEVEMENTS
STRATEGY CASES
Measurement & Optimization
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KPI monitoring
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Analyze and report results
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Optimize strategy & tactics